Levers for improving NPD time and financial performance
Akhilesh Bajaj, Sunder Kekre, and Kannan Srinivasan
| Year of publication: |
2004
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|---|---|
| Authors: | Bajaj, Akhilesh ; Kekre, Sunder ; Srinivasan, Kannan |
| Published in: |
Managing business interfaces : marketing, engineering, and manufacturing perspectives. - Boston, Mass. [u.a.] : Kluwer Academic Publ., ISBN 1-4020-7614-2. - 2004, p. 259-276
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| Subject: | Unternehmenserfolg | Firm performance | Produktentwicklung | New product development | Performance-Messung | Performance measurement |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001976816