Life cycle and the adoption of consumer financial innovation : an empirical study of the adoption process: Bank Administration Institute
| Year of publication: |
1986
|
|---|---|
| Publisher: |
[Rolling Meadows, Ill.] |
| Subject: | Innovation | Finanzinnovation | Bank | Absatz | Finanzprodukt | Financial product | Lebenszyklus | Life cycle | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Deutschland | Germany |
| Extent: | 56 S. 4° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Umschlagt. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621775