Life event-based marketing using AI
Arno De Caigny, Kristof Coussement, Steven Hoornaert, Matthijs Meire
| Year of publication: |
2025
|
|---|---|
| Authors: | Caigny, Arno de ; Coussement, Kristof ; Hoornaert, Steven ; Meire, Matthijs |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 193.2025, Art.-No. 115349, p. 1-18
|
| Subject: | Business analytics | Deep learning | Life event prediction | Predictive analytics | Text analytics, customer relationship management | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Unternehmensanalyse | Business analysis | Big Data | Big data | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115349 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015425599