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Lifetime Value Prediction at Early Customer Relationship Stages

Predicting a customer´s future behavior could provide many opportunities fora firm to manage its customer relationships. It could decide whether to concentrate on those customers who have a long predicted lifetime value or on those who are already high-value customers.[...]

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Year of publication:	2006
Authors:	Wangenheim, Florian v.
Institutions:	Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
Published in:	TU München - Lehrstuhl für dienstleistungs- und Technologiemarketing: Publikationen MSI Reports - Working Paper Series, Issue Two ; No 06-002
Subject:	Kundenbindung \| Customer loyalty \| Verbraucherverhalten \| Kundenmanagement \| Customer relationship management \| Wert \| value \| Kundentreue

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Introduction
Conceptual Background
CLV Driver prediction
Research Design
Discussion
Limitations and Future Research
Acknoledgments
Appendices
Notes
References

Persistent link: https://www.econbiz.de/10005869914