Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Stefan Hurtak, Vishal Kashyap, Michael Ehret
| Year of publication: |
2022
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|---|---|
| Authors: | Hurtak, Stefan ; Kashyap, Vishal ; Ehret, Michael |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 220-231
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| Subject: | B2B projects | Commitment | Customer participation | Dark side | Reactance | Relationship performance | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Projektmanagement | Project management | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.10.041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013040733