"Lighting" and "temperature" : Levers to improve internal consumers' responses and stores evaluation ?
| Year of publication: |
2009-07
|
|---|---|
| Authors: | Briand-Decre, Gwenaëlle ; Pras, Bernard |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Magasins | Régulation de température | Luminosité | Marketing |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | M31 - Marketing |
| Source: |
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