Like father like son : the role of similar-education parents in their children's university choice
Ahmed Eldegwy, Tamer H. Elsharnouby and Wael Kortam
| Year of publication: |
2024
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|---|---|
| Authors: | Eldegwy, Ahmed ; Elsharnouby, Tamer H. ; Kortam, Wael |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 2, p. 458-477
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| Subject: | Higher education marketing | similar education parents | university brand preference | university choice | university staff-parent interactions | Hochschule | Higher education institution | Kinder | Children | Eltern | Parents | Markenführung | Brand management | Bildungsverhalten | Educational behaviour | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.2018087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189665