Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective
Year of publication: |
2024
|
---|---|
Authors: | Yu, Youngjoon ; Ahn, Jae-Hyeon ; Kim, Dongyeon ; Park, Kyuhong |
Published in: |
Industrial Management & Data Systems. - Emerald Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 124.2024, 5, p. 1877-1901
|
Publisher: |
Emerald Publishing Limited |
Subject: | Mobile commerce | Visual appeal | Bookmarking | Choice set | Image processing | Dual system theory |
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