Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma and Jon D. Morris
| Year of publication: |
2023
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|---|---|
| Authors: | Mueller, Sophia ; Morton, Cynthia R. ; Johnson, Benjamin K. ; Sharma, Bhakti ; Morris, Jon D. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 3, p. 488-517
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| Subject: | advertising attitudes | anxiety | brand attitudes | dadvertisements | emotional responses | empowerment | wishful identification | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2022.2091377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295202