Linkages between marketing mix components and customer satisfaction : an analysis on Google in Hanoi, Vietnam
Bui Trung Thieu, Nguyen Thi Minh Hieu, Nguyen Thi Le Huyen, Pham Chau Binh, Nguyen Vu Hoang
| Year of publication: |
2017
|
|---|---|
| Authors: | Thieu, Bui Trung ; Hieu, Nguyen Thi Minh ; Huyen, Nguyen Thi Le ; Binh, Pham Chau ; Hoang, Nguyen Vu |
| Published in: |
Journal of economics and business research. - Arad : "Aurel Vlaicu" Univ., ISSN 2068-3537, ZDB-ID 2631323-6. - Vol. 23.2017, 1, p. 123-148
|
| Subject: | Marketing mix | Customer Satisfaction | Google Inc. | Vietnam | quota sampling | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Viet Nam | Suchmaschine | Search engine | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011868894