Linking big data analytical intelligence to customer relationship management performance
Year of publication: |
2020
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Authors: | Zhang, Chubing ; Wang, Xinchun ; Cui, Annie Peng ; Han, Shenghao |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 483-494
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Subject: | Big data | Data-driven culture | Competitive pressures | Mass customization | Marketing capability | CRM performance | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Big Data | Data Mining | Data mining | Mass Customization | Wettbewerbsvorteil | Competitive advantage |
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