Linking big data analytical intelligence to customer relationship management performance
Chubing Zhang, Xinchun Wang, Annie Peng Cui, Shenghao Han
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Chubing ; Wang, Xinchun ; Cui, Annie Peng ; Han, Shenghao |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 483-494
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| Subject: | Big data | Data-driven culture | Competitive pressures | Mass customization | Marketing capability | CRM performance | Beziehungsmarketing | Relationship marketing | Big Data | Data Mining | Data mining | Mass Customization | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement | IT-gestütztes Marketing | Computer-assisted marketing | Künstliche Intelligenz | Artificial intelligence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.10.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012422312