Linking Clicks to Bricks : Spillover Benefits of Email Advertising on Offline Sales
Year of publication: |
2020
|
---|---|
Authors: | Zhou, Mi |
Other Persons: | Abhishek, Vibhanshu (contributor) ; Kennedy, Edward (contributor) ; Srinivasan, Kannan (contributor) ; Sinha, Ritwik (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Spillover-Effekt | Spillover effect | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | E-Mail | E-mail |
Description of contents: | Abstract [papers.ssrn.com] ; Abstract [doi.org] |
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