Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Christian Schulze, Bernd Skiera, & Thorsten Wiesel
| Year of publication: |
2012
|
|---|---|
| Authors: | Schulze, Christian ; Skiera, Bernd ; Wiesel, Thorsten |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 2, p. 17-32
|
| Subject: | Kundenwert | Customer value | Shareholder Value | Shareholder value | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009737493