Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Year of publication: |
February 2017
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Authors: | Shah, Denish ; Kumar, V. ; Kim, Kihyun Hannah ; Paulich, Brianna JeeWon |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 1, p. 27-43
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Subject: | cash flow volatility | cash flow level | shareholder value | customer habits | Cash Flow | Cash flow | Volatilität | Volatility | Shareholder Value | Shareholder value | Konsumentenverhalten | Consumer behaviour | Betriebliche Finanzwirtschaft | Managerial finance |
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