Linking customer loyalty to customer satisfaction and store image : a structural model for retail stores
Sam Thomas
| Year of publication: |
2013
|
|---|---|
| Authors: | Thomas, Sam |
| Published in: |
Decision. - Calcutta : Inst., ISSN 0304-0941, ZDB-ID 196771-X. - Vol. 40.2013, 1/2, p. 15-25
|
| Subject: | Customer satisfaction | Customer loyalty | Store image | Retail stores | India | Structural equation models | Kundenzufriedenheit | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Indien | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381143