Linking fan values and sponsorship effectiveness : the case of old school values
Damon Aiken, Ajay Sukhdial, Lynn Kahle, and James A. Downing
| Year of publication: |
2015
|
|---|---|
| Authors: | Aiken, Damon ; Sukhdial, Ajay ; Kahle, Lynn R. ; Downing, James A. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 24.2015, 1, p. 56-66
|
| Subject: | Sponsoring | Sponsorship | Sportfinanzierung | Sports financing | Sportmarketing | Sports marketing | Kundenbindung | Customer retention | Soziale Werte | Social values | Ballsport | Ball game | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515316