Linking sales force integration into NPD to salesperson retention : toward a systematic framework
Jana-Kristin Prigge, Kevin Schwehm and Isabell Sieberz
| Year of publication: |
2024
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|---|---|
| Authors: | Prigge, Jana-Kristin ; Schwehm, Kevin ; Sieberz, Isabell |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 44.2024, 3, p. 315-334
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| Subject: | cross-functional integration | grounded theory | new product development | Sales force integration | sales management | salesperson retention | Verkaufspersonal | Salespeople | Verkauf | Selling | Produktentwicklung | New product development | Grounded Theory | Grounded theory | Vertrieb | Physical distribution | Innovationsmanagement | Innovation management | Außendienst | Field sales force | B-to-B-Marketing | Business-to-business marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2024.2357369 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192662