Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
IpKin Anthony Wong, Sio Lai Wendy Tang
| Year of publication: |
January-April 2016
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| Authors: | Wong, IpKin Anthony ; Tang, Sio Lai Wendy |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 63-84
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| Subject: | Sporting event | travel motivation | travel purpose | involvement | experience | loyalty | Sportveranstaltung | Sport event | Urlaubsverhalten | Holiday behaviour | Motivation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Großveranstaltung | Big event | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1038417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011484653