Listening to the consumer's voice in website analytics
Year of publication: |
2016
|
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Authors: | Bunker, Matthew P. ; Rawwas, Mohammed Y. A. ; Bartholomew, Darrel E. |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 23.2016, 1, p. 116-130
|
Subject: | usability study | think aloud protocol | webpage | restaurant | services | experiential quality | servicescape | customer interface | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Website | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
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