Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Hsuan-Hsuan Ku and Pei-Ting Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Ku, Hsuan-Hsuan ; Chen, Pei-Ting |
| Subject: | Claim credibility | Extra affixed labels | Need for cognition | Product benefits | Product evaluation | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Markenimage | Brand image | Glaubwürdigkeit | Credibility | Kognition | Cognition | Produktivität | Productivity | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2021-3592 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014229061