A literature review on consumer's complaining behavior and dissatisfaction : implication of marketing strategies with special reference to the online retail sector
Komal
| Year of publication: |
2021
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| Authors: | Komal |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2021, 3, p. 190-205
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| Subject: | Consumer's Complaining Behavior | Online Retail Sector | Marketing Strategies | Affiliate Marketing | Referral Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beschwerdemanagement | Complaint management | Einzelhandel | Retail trade | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4236/ojbm.2021.92027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012696532