The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines - What search engine(s) do you use when looking for Marketing-Management Information?
| Year of publication: |
2000
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|---|---|
| Authors: | Bradlow, Eric T. ; Schmittlein, David C. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 1, p. 43-62
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