Live commerce retailing with online influencers : two business models
Baolong Liu, Weilong Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Baolong ; Wang, Weilong |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 255.2023, p. 1-18
|
| Subject: | Live commerce | Influencer marketing | Supply chain flexibility | Smart manufacturing | Inventory and pricing | Profit sustainability | Lieferkette | Supply chain | Geschäftsmodell | Business model | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Online-Handel | Online retailing | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282208