Live-streaming selling modes on a retail platform
Wen Zhang, Lili Yu, Zhenzhen Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Wen ; Yu, Lili ; Wang, Zhenzhen |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 173.2023, p. 1-21
|
| Subject: | Live-streaming selling | Promotional effort | Retail platform | Streamer | Einzelhandel | Retail trade | Digitale Plattform | Digital platform | Verkauf | Selling | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2023.103096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014302120