Live streaming shopping as a new retail format : insights from a qualitative study of consumers and retailers
Karine Picot-Coupey, Younes Bouragba, Isabelle Collin Lachaud, Martina G. Gallarza and Yacine Ouazzani
| Year of publication: |
2023
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|---|---|
| Authors: | Picot-Coupey, Karine ; Bouragba, Younes ; Lachaud, Isabelle Collin ; Gallarza, Martina G. ; Ouazzani, Yacine |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 9/10, p. 1313-1351
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| Subject: | Format | Live streaming shopping (LSS) | Motivations | Omnichannel journey | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Betriebsform | Retail format | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2022-0505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484084