Livestream shopping breakthrough : fast fashion's new frontier explored through attitude, influencer's advice, and portal quality
Ruchika Sharma, Kritika Nagdev and Pratibha Singh
| Year of publication: |
2024
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| Authors: | Sharma, Ruchika ; Nagdev, Kritika ; Singh, Pratibha |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 5, p. 737-766
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| Subject: | attitude | fast fashion | influencer’s advice | intention to purchase | Livestream shopping | portal’s quality | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Textilhandel | Textile distribution | Online-Handel | Online retailing | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2318667 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049462