Living by the numbers : understanding the "quantification effect"
George Pettinico and George R. Milne
| Year of publication: |
2017
|
|---|---|
| Authors: | Pettinico, George ; Milne, George R. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 4, p. 281-291
|
| Subject: | Motivation | Behavior modification | Goal setting | Quantification of self | Konsumentenverhalten | Consumer behaviour | Motivationstheorie | Motivation theory | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2016-1839 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011691482