Living positive experiences in store : how it influences shopping experience value and satisfaction?
Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles
| Year of publication: |
June 2017
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|---|---|
| Authors: | Cachero-Martínez, Silvia ; Vázquez Casielles, Rodolfo |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 18.2017, 3, p. 537-553
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| Subject: | experience marketing | emotion | value | satisfaction | consumer behaviour | retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Emotion | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Experiment | Arbeitszufriedenheit | Job satisfaction | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3846/16111699.2017.1292311 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011721879