Living the experience before you go... but did it meet expectations? : the role of virtual reality during hotel bookings
Year of publication: |
2022
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Authors: | McLean, Graeme J. ; Barhorst, Jennifer Brannon |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 6, p. 1233-1251
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Subject: | authentic experience | immersive VR hotel experience | mental imagery | online hotel bookings | virtual reality |
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