Lizensierung als Instrument des Internationalen Technologiemarketings
Year of publication: |
1999
|
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Authors: | Herstatt, Cornelius ; Walch, Sabine |
Publisher: |
Universität <Hohenheim> / Lehrstuhl für Internationales Management |
Subject: | Marketing | marketing | Technologie | technology | Unternehmen | Internationalisierung | internatinalization | Lizenzvergabe |
Extent: | 94208 bytes 21 p. application/pdf |
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Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Strategic management ; Export marketing ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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