Local brand origin knowledge of young consumers in a developing country
Sulhaini, Rusdan, Rahman Dayani and Sulaimiah, Baiq Ismiwati
| Year of publication: |
2019
|
|---|---|
| Authors: | Sulhaini ; Rusdan ; Dayani, Rahman ; Sulaimiah ; Ismiwati, Baiq |
| Published in: |
International journal of applied management science. - Olney, Bucks. : Inderscience, ISSN 1755-8913, ZDB-ID 2481912-8. - Vol. 11.2019, 1, p. 72-90
|
| Subject: | local brand origin knowledge | brand associations | home country image | brand commitment | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand | Markenführung | Brand management | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJAMS.2019.10017140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012035827