Local or global : analyzing the internationalization of social responsibility of corporate foundations
Ceren Altuntas (Department of Transportation Services, Yasar University, Izmir, Turkey), and Duygu Turker (Department of Business Administration, Yasar University, Izmir, Turkey)
| Year of publication: |
2015
|
|---|---|
| Authors: | Ceren, Altuntaş Vural ; Turker, Duygu |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 5, p. 540-575
|
| Subject: | International marketing | Social responsibility | Strategic orientation | Corporate foundations | Corporate Social Responsibility | Corporate social responsibility | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2014-0092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011507118