Localized luxury and luxury marketing : meaning makings of Chinese luxury brand
Year of publication: |
2023
|
---|---|
Authors: | Jin, Ting ; Shao, Wei ; Thaichon, Park |
Published in: |
Luxury marketing, sustainability and technology : the future of luxury management. - London : Routledge, ISBN 978-1-032-34291-7. - 2023, p. 150-171
|
Subject: | Luxusgüter | Luxury goods | China | Konsumentenverhalten | Consumer behaviour |
-
Wang, Ying, (2013)
-
Liu, Tong, (2023)
-
Khan, Omera, (2015)
- More ...
-
Jin, Ting, (2023)
-
How young Chinese consumers view Chinese brands
Jin, Ting, (2018)
-
Identifying antecedent conditions for luxury brand purchase
Jin, Ting, (2021)
- More ...