Localizing cultural values on tourism destination websites : the effects on users' willingness to travel and destination image
Francisco Tigre Moura, Juergen Gnoth, and Kenneth R. Deans
| Year of publication: |
2015
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|---|---|
| Authors: | Moura, Francisco Tigre ; Gnoth, Juergen ; Deans, Kenneth R. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 54.2015, 4, p. 528-542
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| Subject: | destination websites | website localization | website design | cultural values | Website | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Tourismusregion | Tourism destination | Kulturelle Identität | Cultural identity | Kulturgüter | Cultural heritage | Soziale Werte | Social values | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296028