Localizing to Arabic consumers : insights from print advertising
Rana Sobh, Nitish Singh, Wootae Chun and Mamoun Benmamoun
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Sobh, Rana ; Singh, Nitish ; Chun, Wootae ; Benmamoun, Mamoun |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 2, p. 190-211
|
| Subject: | cultural values | print advertisements | Arab advertising | localized marketing US | Arab | Printwerbung | Print advertising | Arabische Staaten | Arab countries | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Werbung | Advertising | Internationales Marketing | International marketing | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2015.1062794 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011852940