Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Claudius Warwitz ; mit einem Geleitwort von Prof. Dr. Christoph Burmann
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Warwitz, Claudius |
| Other Persons: | Burmann, Christoph (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundendaten | Customer data | Datenschutz | Data protection | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Mobiles Internet | Standortbezogener Dienst | Online-Marketing | Big Data | Akzeptanz | Verbraucherverhalten | Privatsphäre | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] |
| Extent: | XX, 331 Seiten Illustrationen 21 cm x 14.8 cm, 462 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Bremen, 2015 |
| ISBN: | 3-658-13445-3 ; 978-3-658-13445-7 ; 978-3-658-13446-4 |
| Other identifiers: | 10.1007/978-3-658-13446-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459873