Extent:
XX, 331 Seiten
Illustrationen
21 cm x 14.8 cm, 462 g
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Dissertation ; Thesis
Language: German
ISBN: 978-3-658-13445-7 ; 3658134453
Other identifiers:
10.1007/978-3-658-13446-4 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW