Location-Based Marketing : Geomarketing and Geolocation

Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1. Spatial Marketing and Geomarketing -- 1.1. Defining space -- 1.2. From geomarketing to spatial marketing -- 1.2.1. Spatial marketing: between economics and geography -- 1.2.2. Definition of spatial marketing and geomarketing -- 1.2.3. Content of spatial marketing and geomarketing -- 1.3. Spatial marketing and geomarketing applications -- 1.3.1. Applications in retail and mass distribution -- 1.3.2. Applications in services -- 1.3.3. Applications in marketing and utility management -- 1.3.4. Other applications -- 1.4. Geomarketing, techniques and software -- 1.4.1. Uses of geomarketing software -- 1.4.2. Geomarketing techniques -- 1.4.3. Software and websites -- 1.5. Conclusion -- 2. The Consumer's Spatial Behavior -- 2.1. The main concepts of out-of-store spatial behavior -- 2.1.1. Attraction, gravitation and spatial interaction -- 2.1.2. Distance -- 2.1.3. The notion of shopping trips -- 2.1.4. The notion of mobility -- 2.1.5. Ubiquity -- 2.1.6. Other concepts related to the consumer's spatial behavior -- 2.2. Models and theories of spatial consumer behavior outside the store -- 2.2.1. Gravity modeling or customer stock management -- 2.3. The consumer's in-store spatial behavior -- 2.3.1. Research on the spatial behavior of consumers in stores -- 2.3.2. The importance of an indoor spatial information system -- 2.3.3. The CNIL's vision -- 2.4. Conclusion -- 3. The Spatial Marketing Mix -- 3.1. Spatial marketing and the marketing mix -- 3.1.1. Strategic marketing and space -- 3.1.2. Marketing mix and space -- 3.2. Spatial approach to product management -- 3.2.1. Spatial diffusion of products -- 3.2.2. Geomerchandising -- 3.3. Spatial approach to the price -- 3.3.1. Space and prices -- 3.3.2. The influence of geography on pricing.