Location, integration, interruption : visual properties and recognition of video game advertising
Year of publication: |
2020
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---|---|
Authors: | Williams, Russell Blair |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 2, p. 253-276
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Subject: | advertising | integration | placement | positioning | videogame | Computerspiel | Video game | Werbewirkung | Advertising effects | Werbung | Advertising | Product Placement | Product placement | Online-Marketing | Internet marketing | Niederlande | Netherlands |
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