Location, integration, interruption : visual properties and recognition of video game advertising
Russell B. Williams
| Year of publication: |
2020
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|---|---|
| Authors: | Williams, Russell Blair |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 2, p. 253-276
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| Subject: | advertising | integration | placement | positioning | videogame | Computerspiel | Video game | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1699624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179121