Logistic regression : an advancement of predicting consumer purchase propensity
Ruth M. W. Yeung; Wallace M. S. Yee
| Year of publication: |
2011
|
|---|---|
| Authors: | Yeung, Ruth M. W. ; Yee, Wallace M. S. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 1, p. 71-81
|
| Subject: | Regressionsanalyse | Regression analysis | Konsumentenverhalten | Consumer behaviour | Emotion | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233532