Logisticians As Marketers: Their Role When Customers' Desired Value Changes - Based on research in the U.S. auto industry, customers' desired value from suppliers may change in at least five ways due to a number of environmental forces. Many of those changes offer significant opportunities for logisticians to help marketers anticipate and respond to customer desires.

Logistics Service Quality as a Segment-Customized Process

Mentzer, John T., (2001)

Validity in Logistics Research

Mentzer, John T., (1997)

Developing A Logistics Service Quality Scale - Building on past research and focus groups, a scale to measure logistics service quality was conceptualized, tested on a large sample, refined through confirmatory factor analyses, and validated within eight market segments of the Defense Logistics Agency. The resulting scale enhances the ability of managers and researchers to more precisely measure ...

Mentzer, John T., (1999)