Logistics service failures and recovery strategies : is the response time or the discount amount more important?
| Year of publication: |
2024
|
|---|---|
| Authors: | Gurler, Hasan Emin ; Erturgut, Ramazan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 7, p. 1299-1329
|
| Subject: | Customer satisfaction | Experimental design method | Logistics service failure | Recovery strategies | Repurchase intention | Kundenzufriedenheit | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Logistikunternehmen | Logistics provider | Logistik | Logistics | Beziehungsmarketing | Relationship marketing |
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