LOLA : LLM-assisted online learning algorithm for content experiments
Zikun Ye, Hema Yoganarasimhan, Yufeng Zheng
| Year of publication: |
2025
|
|---|---|
| Authors: | Ye, Zikun ; Yoganarasimhan, Hema ; Zheng, Yufeng |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 44.2025, 5, p. 995-1016
|
| Subject: | bandits | content experiments | digital marketing | LLMs | news | Online-Marketing | Internet marketing | E-Learning | E-learning | Experiment | Algorithmus | Algorithm | Lernprozess | Learning process | Social Web | Social web | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2024.0990 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015552602