Long run loyalty An exploratory study
| Year of publication: |
1997
|
|---|---|
| Authors: | Stern, Philip |
| Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 25.1997, 2, p. 70-78
|