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Long run loyalty An exploratory study

Year of publication:
1997
Authors: Stern, Philip
Published in:
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 25.1997, 2, p. 70-78
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
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