Long tail or steep tail? : a field investigation into how online popularity information effects the distribution of customer choices
Catherine Tucker; Juanjuan Zhang
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Tucker, Catherine (contributor) ; Zhang, Juanjuan (contributor) |
| Publisher: |
Cambridge, Mass. : MIT Sloan School of Management |
| Subject: | Handelsmarketing | Retail marketing | Internet | Informationsversorgung | Information provision | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Category Management | Category management |
freely available
| Extent: | Online-Ressource (35 S., 325,4 KB) graph. Darst. |
|---|---|
| Series: | Sloan working papers. - Cambridge, Mass. : [Verlag nicht ermittelbar], ZDB-ID 2446924-5. - Vol. 4655,07 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 25 - 26 Systemvoraussetzungen: Acrobat reader |
| Other identifiers: | hdl:1721.1/39811 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744218