Longing for the past and embracing the new : does nostalgia increase new product adoption?
Kun Zhou, Xiaoyin Ye, Jun Ye
| Year of publication: |
2021
|
|---|---|
| Authors: | Zhou, Kun ; Ye, Xiaoyin ; Ye, Jun |
| Subject: | Nostalgia | Social support | New product adoption | Self-construal | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09574-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012793460