Longitudinal evaluation of innovation implementation in SMEs

Purpose – The aim of this paper is to explore the application of a process of innovation within a small to medium‐sized enterprise (SME) case study organisation over a six‐year period, leading to improved understanding for further application and development. Design/methodology/approach – The development of the process of innovation at the case organisation is examined using a case study methodology combining quantitative and qualitative data gathered over the longitudinal period of the study. Findings – The findings show that innovation implementation in the SME requires ongoing effort, commitment and understanding beyond that of continuous improvement. Moreover, different groupings within the SME had differing perceptions of the value and effectiveness of the innovation process. The findings indicate that innovation must be implemented using a broad range of perspectives and interventions. Originality/value – There is a paucity of studies on the longitudinal implementation of innovation, especially amongst SMEs. In this context innovation is defined from a broad management perspective as distinct from being restricted to that of technical innovation.