Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys
José Varela Lopes and Beatriz Casais
| Year of publication: |
2025
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|---|---|
| Authors: | Lopes, José Varela ; Casais, Beatriz |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 19.2025, 2, p. 268-286
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| Subject: | Continued use | Extrinsic motivation | Gamification | GLP engagement | Intrinsic motivation | Longitudinal study | Mobile loyalty app | Rewards | Motivation | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Leistungsmotivation | Work motivation | Längsschnittanalyse | Longitudinal analysis | Leistungsanreiz | Performance incentive | Computerspiel | Video game | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-10-2023-0383 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416699