Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
von Alexandra Wöllenstein
| Year of publication: |
2004
|
|---|---|
| Authors: | Wöllenstein, Alexandra |
| Publisher: |
[Köln] : Förderges. Produkt-Marketing |
| Subject: | Produktmanagement | Product management | Produktgestaltung | Product design | Produktlebenszyklus | Product life cycle | Marketing | Wahrnehmung | Perception | Theorie | Theory | Deutschland | Germany | Langlebigkeit | Gebrauchsgut |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 287, LVII S. Ill., graph. Darst. |
|---|---|
| Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 36 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. XIII - LV kart. |
| ISBN: | 3-922292-49-6 |
| Classification: | Industriedesign ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013432039