Looking back is better than looking forward : visualization, temporal frames, and new product evaluation in China
Yuanyuan Zhou, Qian Li, Shiyang Gong, Daniel P. Hampson, Zhicen Liu
| Year of publication: |
2023
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|---|---|
| Authors: | Zhou, Yuanyuan ; Li, Qian ; Gong, Shiyang ; Hampson, Daniel P. ; Liu, Zhicen |
| Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1476-9328, ZDB-ID 2106083-6. - Vol. 22.2023, 3, p. 829-856
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| Subject: | New product evaluation | Processing fluency | Spokesperson | Temporal frames | Visualization | China | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Experiment | Prospect Theory | Prospect theory | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41291-021-00175-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014327749