Looking beyond the stars : a description of text mining technique to extract latent dimensions from online product reviews
Frederik Situmeang and Nelleke de Boer, Austin Zhang
| Year of publication: |
2020
|
|---|---|
| Authors: | Situmeang, Frederik ; Boer, Nelleke de ; Zhang, Austin |
| Subject: | attributes | customer satisfaction | latent Dirichlet allocation | online reviews | text analysis | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Text | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785319863619 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012214134